Ticketmaster Plans To Require Negative COVID Test Or Proof Of Vaccine When Events Resume

Photo by Wendy Wei from Pexels


We’ve all been confused and unsure of what ‘the new normal’ will look like. Heck, why are we even talking about a new normal in the context of more centralized power and control? What about a new normal in a world where humanity can truly thrive? Is this not worthy of a conversation? Nonetheless, the mainstream plan for ‘new normal’ is becoming clear, and it’s precisely what we’ve been projecting would happen.

What Happened: Ticketmaster is looking at requiring event-goers to have proof of a negative coronavirus test or proof of COVID-19 vaccine if they wish to attend concerts and other events when they resume again.

“We’re already seeing many third-party health care providers prepare to handle the vetting — whether that is getting a vaccine, taking a test, or other methods of review and approval – which could then be linked via a digital ticket so everyone entering the event is verified,”
Ticketmaster president Mark Yovich told Billboard.



If events begin again in 2021, to attend an event, one would purchase a ticket and then provide proof they’ve been vaccinated. Or they can provide proof that they’ve had a negative coronavirus test within 24 to 72 hours prior to the start of the event. Ticketmaster would not retain nor have access to personal health records. The system and infrastructure to pull this off are still in the works, but the goal is no on-site testing.

According to the Billboard article:

Once the test was complete, the fan would instruct the lab to deliver the results to their health pass company, like CLEAR or IBM. If the tests were negative, or the fan was vaccinated, the health pass company would verify the attendee’s COVID-19 status to Ticketmaster, which would then issue the fan the credentials needed to access the event.


Why It Matters: There has been widescale disagreement amongst global citizens about the measures being taken with regards to COVID-19. On one hand, greater control, health surveillance and centralized power is being pushed in accordance with keeping people ‘safe’ from a virus with a 99.6% survival rate. On the other hand, people are feeling as though their personal experience and everyday view of this virus and what health effects it is really causing don’t line up with the extreme measures. We have a split in our global community whereby many citizens’ desires and will are not being represented by the government and their decisions, and they feel as though by not participating in extreme measures, they will lose access to living life to the fullest.

Thus, we are left with a coming future where those who want the freedom to make certain bodily choices will lose them should they want to participate in what society has to offer. Since the data, numbers and reality of COVID-19 don’t line up with it being a true danger and threat, many are having trouble determining what to do as measures tighten.


The Takeaway: COVID has brought forth many observations about our society today. Our inability to navigate information openly and honestly, the politicizing of events for selfish gain, censorship of dissenting perspectives, an epidemic of fear and control, and general worldview that looks at issues through a narrow lens as opposed to holistically.

Many of us are feeling the loss of freedoms, and even with new measures like that which is presented in this article, we are now seeing how our reality may become limited should we choose not to participate in certain measures we don’t agree with. The trouble we seem to be having is determining how to communicate about COVID, the fears we have around it, and how to come together as a community to ‘draw a line’ as to where we may be taking things too far.

Can we truly accept that controlling everyone’s lives and what they can and can’t do is the best thing to do with an extremely low mortality virus? Does this indicate the level of fear we have towards life? The issues with our general health? If the worry is straining health care systems, are we seeing the limitations of how our rigid social infrastructures can’t be flexible and maybe it’s time to look at a new way of living within society? Perhaps a new way built on a completely different worldview?

No, I’m not talking about no Great Reset here, I’m talking about something much deeper. I’m talking about re-examining the deep questions of who we are, why we are here and what type of future we truly want to create. Questions that we may have forgotten about as we have gone on chasing what our current worldview and system dangles in front of us. Perhaps it’s time to take a breath and see the crisis’ in front of us as a call to ask some much deeper questions than common conversation invites us to ask.

A great place to start with these questions, and something I deeply urge people to consider doing, is doing something like a media/news fast that includes important questions and reflections designed to re-imagine and examine your worldview. I have just released a new short course on CETV called How To Do An Effective Media Detox. Check out CETV and this course as a great place to start.


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